Guizhou’s baijiu, especially the world-renowned Moutai, is crafted in Maotai Town using local red sorghum, wheat-based fermentation starters, and water from the Chishui River. It features a rich, layered aroma known as “sauce fragrance” and is prized for its long-lasting aftertaste. Often served at state banquets, Moutai symbolizes prestige and is widely used in celebrations and business events. Guizhou’s baijiu industry is valued at over RMB 160 billion (approx. USD 22 billion), with exports reaching record highs in 2024.
     The province actively promotes internationalization through exhibitions and trade partnerships, with over 100 overseas distributors and 40+ cultural experience centers, enhancing its global presence.